SUGAR TREAT IS FOR SALE!

The time has come for me to leave the cake world. Are you ready to take over and transform your passion into an income? I created Sugar Treat in 2015 from my home licensed kitchen so I could spend more time with the kids. Demand kept increasing year after year, to the point of having to turn down orders from being overcapacity. Buying this family business includes:

  • Website with over 53,000 views per year
  • Google Business listing with over 10,000 views per month
  • More than 50 enquiries per month (online enquiries and phone calls)
  • Over 530 followers on Instagram
  • Over 1,730 followers on Facebook (67% from Australia, 615 from the Gold Coast)
  • Mailing list with 580 contacts
  • Registered business name and logo
  • Quote and invoice template
  • Bookkeeping spreadsheet
  • Tools and equipment (optional, see list below)
  • Recipes (optional, see list below)
  • Business coaching (optional, see details below)
  • Baking and decorating coaching (optional, see details below)

Those views and enquiries numbers are organic as no paid marketing is used at the moment. Enquiries could increase with marketing and promotion. Sugar Treat ranks 5th on Google for “Cake Gold Coast” and 1st for “Cake Surfers Paradise”.

I operated Sugar Treat alone from home therefore no leased premises or shop front are included in the sale and there are no employees. You will require a food licence by appropriate legislation (usually city council).

The business was located in Surfers Paradise and generated many enquiries from tourists visiting the Gold Coast. However, you could operate the business from anywhere.

You could also consider wholesale to cafes. I have been contacted for wholesale multiple times but had to decline as I was over capacity.

Sales and profit

The sales and profit generated from the business will depend on how you quote enquiries and how many hours you want to work. The profit margin increased over time as I acquired tools in the first years and as I became more confident in pricing my work. For example, the profit margin was 41% in 2016 and 78% in 2019. By working part-time (1 or 2 days per week), you could achieve $1,000 income per month. Profit and loss statements available on request.

Running costs

Apart from the ingredients and packaging, the yearly costs to consider are:

  • Business name ($37 or $87 for 3 years, paid till 7/4/2022)
  • Website domain mapping and registration ($24)
  • Public liability and product insurance ($50 with ACADA membership of $78 per year)

Tools and equipment (optional)

If you are starting from scratch or want to expand your business, consider buying tools and equipment from Sugar Treat, or a part of. This is optional to the sale. The total cost for those items new would be approximately $760. See photos here and list below:

  • Cake tins (1x12in, 1x11in, 1×10 in, 2x9in, 2x8in, 4x7in, 2x6in, 4x5in)
  • Cupcakes pans (2 x regulars, 1x mini)
  • Silicone number moulds (0-9 + star)
  • Cake stands (glass and white china)
  • Cake scrapper (stainless and plastic)
  • Spatula x 2 (metal and silicone)
  • Turning table (lazy Suzan)
  • Piping tips (various, Russian tips for flowers, flower nail)
  • Buttercream texture comb (4 styles)
  • Candy and digital thermometer
  • Squeeze bottle
  • Cake marker (vertical ruler)
  • Cookie cutters (numbers, stars, squares, hearts, cupcake, ice cream cone, gingerbread, Pacman ghost, moose, Christmas)
  • Letter and number cutters for writing (funky tappit, plain individual)
  • Modelling tools
  • Fondant smoother
  • Cake embosser (8 patterns)
  • Silicone mould for decorations (bows, makeup, frame, Lego, Lego men, fleur de Lys, frangipani, mermaid tails, pearls, baby set, numbers, beach, dinosaurs)
  • Fondant cutters (snowflakes, butterfly, various flowers)
  • Lace mould (silicone)
  • Stencils
  • Backdrops 1.2 metres X 70cm x 4 (white, concrete floor & brick wall, champagne bokeh, pink sorbet combo)
  • Wedding Expo Banner
  • Banner stand
  • Various size boxes (4 cakes, 10 cupcakes) and boards (7)

Recipes (optional)

At Sugar Treat, the cakes, buttercreams and other desserts were made from scratch. Cakes were covered in buttercream and fondant was only used for small decorations. No packet mix was used and customers raved about the taste of our products. Recipes use weight for accuracy and have up to 6 variations for total output. I can also provide you with possible substitutions to adapt the recipes for allergies and intolerances (gluten, lactose, eggs, etc.) The recipes are optional to the sale. See the list of available recipes below (most cake can be baked as cupcakes):

  • Sponge cake (vanilla, coconut, chocolate, chocolate and orange, chocolate and coconut)
  • Mud cakes (chocolate, white chocolate, caramel, raspberry swirl and white chocolate, coconut and white chocolate, cookie & cream)
  • Speciality cakes (lemon, orange, carrot, banana, double chocolate and banana, strawberry, Hummingbird)
  • Buttercream (classic, chocolate, mocha, white chocolate, salted caramel, peanut butter, strawberry, raspberry, passionfruit, lemon, orange, mango,
  • Chocolate ganache
  • Chocolate and caramel drizzle
  • Other desserts (sugar cookies, cookie cups, cookie cake, salted caramel brownies, profiteroles)

Business coaching (Optional)

Starting a business from scratch can be daunting. I’ve learned a lot over the years and I can pass down the knowledge to the new owner, if needed. This is optional to the sale. If you wish, I could show you how to:

  • Update the website yourself and create new content
  • Price you work
  • Create invoices
  • Do the bookkeeping
  • Get good price on packaging and tools
  • Create business cards and other marketing material

Baking and decorating coaching (optional)

Optionally, if you are a beginning baker, I could coach you and demonstrate technics I have mastered over the years. If you wish, I could show you how to:

  • Bake perfect cakes and cupcakes every time
  • Crumb coat and cover cakes in buttercream
  • Various style for cupcakes
  • Chocolate and caramel drizzle cake
  • Stack multiple tier cake
  • Make profiteroles
  • Take professional photos of your creations

Interested? Contact me below

The selling price will vary depending on what to be included in the sale. We can discuss it by email, phone or meet face-to-face.

If you would like all the options we are looking at around $5,000 detailed as following:
– Business $2500
– Tools and equipment $400
– Recipes $800
– Business coaching $300 (one day)
– Baking and decorating coaching $1000 (3 days + ingredients)

Selling a business involves conveyancer fees of approximately $800-$1000. Those will be covered by the seller.